Context
Suddenly someone said: “I think this idea is about… “ And *bam*, there you have it: the core everybody was looking for, put in words.
Sometimes it occurs in a bar, in the middle of a discussion, sometimes it just takes one picture.
As always, images are the greatest source of inspiration. The problem is that at some point you have to say what you mean. You have to put all your inspiration, context studies and doodles into arguments. For your audience, your client, perhaps even for your entire country.
Why is it so hard to formulate an idea, business project or design?
Language defines. It defines organizations, political problems, a brief, a pitch, a social statement, everything that needs to get across. This core is hard to reach, but it’s too late to do it afterward.