The New Verbalizers

Client list

Ellen — Mon, 06 Jun 2011 07:08:56 +0000

The New Verbalizers has worked for numerous clients.

citizenM – online magazine

10-5 — Sat, 04 Jun 2011 08:08:20 +0000

At the crossroads between media and the hotel business, citizenMag is an innovative online lifestyle magazine that resonates with the brands, subjects and worlds of the “citizens mobile”. The New Verbalizers was asked to develop the concept further together with citizenM and Formlab. Starting question: what is the value of an online magazine for a hotel like citizenM? How does it fit in its strategy? What kind of subjects are typically citizenM?

Ellen wrote the citizenMag Brand Book, and curated and wrote the first three editions in the witty tone of voice, including one-liners and the manifesto. After that, she connected with various editors/bloggers to edit issue 4 and 5. After 5 issues, the concept was ready to be handed over to the new curator Sabine de Witte of Blancotekst.

Design & concept What Is That Taste

Ellen — Sat, 04 Jun 2011 08:00:28 +0000

Once there was a square food plate consisting of five small spaces in various shapes and sizes designed by Ellen Bokkinga. It told the story of the language of food. This plate, named “Amuse5”, won the Unlimited Design Contest in the category Food during the Dutch Design Week 2009 in Eindhoven.

Although this plate was on a mission, it wasn’t until Ellen and idea developer/entrepreneur Jake Blok from IHAVEAWISH got together and developed the What Is That Taste concept which enabled the plate to play a central role to their mission: to let people taste more.

Soon more information on the roll out of this concept in 2011/2012.

New Verbalizing Grid

Ellen — Sat, 04 Jun 2011 07:59:16 +0000

Be able to verbalize your idea(s) and build a strong foundation to influence and inspire. Download the New Verbalizing Grid and answer 21 short questions that will lead to the core of your idea.

Ellen Bokkinga: “Idea owners need help verbalizing their ideas. They should never get stuck because of not finding the right words to get their idea flowing. They need structure and words to let it ground. In my vision it is not about “writing” but about “verbalizing your choices”.

The New Verbalizing blog consists of Ellen’s template, downloadable for free from mid November 2011.

Zoku – New hotel concept

Ellen — Fri, 03 Jun 2011 14:06:27 +0000

Enter Zoku, a bright new hotel concept that facilitates the global nomadic tribe. Zoku is a home away from home and an office away from the office. A new hotel concept to be launched in 2013, made by the same team that founded citizenM.

Hans Meyer/HotelsAhead: “Driven by the surge of the global mobile & flexible workforce and the new world of work, Zoku (working title) is being developed. A concept for a new type of sustainable hotel, facilitating international living and working. It offers a home away from home and an office away from the office for the global nomadic tribe who stays between five days and three months.”

The New Verbalizers helped the team behind Zoku verbalizing the value and philosophy of Zoku in a manifesto, and other conceptual texts.

Express Day

Ellen — Fri, 03 Jun 2011 13:44:06 +0000

Express Day 2012 (work title) is an alternative to the boring job choice test for pre-graduation teenagers. The New Verbalizers takes a different approach to the inspiration day for the next generation of students. We will be focusing on their personal wishes for the future, translated into an expression form of their choice (music, poetry, dance and other art forms).

Express Day is a day full of challenging questions and one-on-one-sessions between verbalizers and students. To get to the core of their contemporary fascinations which can be a direction for their future.

A partner for this project is education specialist Nephtalie Demei (TEDxAmsterdamED).

image by thisisnthappiness.com

Idea verbalizing sessions young entrepreneurs

Ellen — Fri, 03 Jun 2011 08:26:25 +0000

I support young entrepreneurs who want to conquer the world with new ideas. I developed an 1.5 hour session during which they can develop a vision of their idea. What’s the idea about? What’s the value and to whom? What should they explore next?

During the session the most important insights are written down so the content doesn’t evaporate. After the session I come up with six key questions with which the entrepreneur can continue his/her search to execute the idea and turn it into a workable project concept.

Here is one of those TED talks full of insights on idea development I often recommend to watch. The quote ‘an idea is a network’ is well put.

Lava Design Agency – Oxfam Novib

10-5 — Thu, 02 Jun 2011 22:09:07 +0000

Oxfam Novib’s new campaign is called “We Eat Africa” and focuses on the subject of land grabbing.Their new campaign was launched at music festival such as Pinkpop and Lowlands in Spring 2011. With this campaign Oxfam Novib is showing the public a BIG theme concerning our food system. The non-awareness of the public will turn into awareness and while working on the concept, we were shocked by the content to say the least.

Design Agency Lava developed the slogan and the first campaign concept. The New Verbalizers was asked to cooperate in conceptualizing this campaign concept. We also wrote the accompanying texts to explain the campaign to the public.

Installation ‘Taste & Language’

Ellen — Thu, 02 Jun 2011 21:20:04 +0000

Ellen Bokkinga was asked by the Chamber of Commerce to make an installation about Taste & Language during their New Years event (January 5, 2010) in the Convention Factory. On the ‘Menu voor de Geest’ (Menu for the Mind), 12 sayings were verbalized by Ellen’s appointed verbalizers and other great thinkers.

The following people joined the project: James Veenhoff (Fronteer Strategy), Paul Hughes (Lava Design Agency), Frank Meeuwsen (Incredible Adventure), Kerrie Finch (FinchFactor), Anneloes van Gaalen (Paperdoll Writing), MC Melodee (La Melodia) and Len Hulsbos (Cradle of Design).

Moderator & co-curator OpenHaard

Ellen — Thu, 02 Jun 2011 20:32:17 +0000

Every last Thursday of the month, a special inspiration evening is taking place in De Verdieping in Club Trouw. We invite creatives, entrepreneurs and other cross disciplinary thinkers to show their inspiration and ask them challenging questions.

Our guests: Daan Roosegaarde (artist), Arjan Scherpenisse (software engineer), Michiel Krop (animation designer), Remi Tjon Ajong (animation designer), Willem Poelstra (documentary photographer), Hannes Wallrafen (photographer&sound artist), Auke Riemersma (composer Massive Music) and Pjotr ’s-Gravesande (director) and many, many more.

Since 2009, OpenHaard is curated and organized by Mikel Duyts, Jarl Schulp, Darlaine Heitinga and Ellen Bokkinga. Ellen is the moderator and interviewer during the evening.