Lava Design Agency – Oxfam Novib
Oxfam Novib’s new campaign is called “We Eat Africa” and focuses on the subject of land grabbing.Their new campaign was launched at music festival such as Pinkpop and Lowlands in Spring 2011. With this campaign Oxfam Novib is showing the public a BIG theme concerning our food system. The non-awareness of the public will turn into awareness and while working on the concept, we were shocked by the content to say the least.
Design Agency Lava developed the slogan and the first campaign concept. The New Verbalizers was asked to cooperate in conceptualizing this campaign concept. We also wrote the accompanying texts to explain the campaign to the public.
